AI Native Paid Media

Show Up as the Answer Inside Google's Gemini Powered Search

Google is rolling out a new generation of ad formats inside AI Mode, the Gemini powered answer surface in Google Search. Proven ROI designs, launches, and measures campaigns that show up as the reasoned answer to high intent queries. We combine Performance Max, AI Max for Search, verified Merchant Center feeds, adaptive creative, and full funnel measurement so every dollar of AI Mode spend is tracked from impression through closed revenue in your CRM.

How we help

A real partnership, built around your business

Every engagement starts the same way, with us listening. Before we recommend a single tool, workflow, or campaign, we want to understand your team, your customers, your systems, and the outcomes that matter most to you.

From there, we design an approach built specifically for where you are today. No cookie cutter playbooks. No upsells disguised as strategy. Just honest recommendations, transparent scoping, and steady execution alongside your team.

We measure our work by how much it moves your business, not how much of it we bill for.

Google Ads in AI Mode strategy conversation

Google Ads in AI Mode team collaboration

Sound familiar?

The patterns we see every day

Most teams we talk to are running into the same handful of problems. If any of these sound like your situation, you’re in good company, and it’s something we help teams work through every day.

Buyers now ask Google in full sentences and get answers, not link lists
Classic search ads are losing share to AI Mode and AI Overviews
No internal expertise on AI Max for Search Campaigns or Performance Max creative asset strategy
Merchant Center feeds are not clean enough for AI to reason over your products
Leadership wants budget shifted into AI Mode but has no measurement plan
Reporting visibility drops once queries collapse into AI generated answers

How we work

What working with us actually looks like

Every engagement is different, but the rhythm is the same. Here’s how we move from first conversation to measurable outcomes, with your team in the loop the whole way.

AI Mode Campaign Strategy

We map your highest value queries, map them to AI Mode placements, and design campaigns that fit how Gemini composes an answer. Not classic search, not display, a new format that needs its own playbook.

Performance Max & AI Max for Search

We build and govern Performance Max and AI Max campaigns end to end. Asset groups, audience signals, creative variants, exclusions, and the negative work that keeps spend out of the wrong inventory.

Merchant Center & Feed Hygiene

Verified product details are now a creative decision. We clean attributes, fix disapprovals, enrich descriptions for reasoning, and align Merchant Center to the way AI Mode summarizes your catalog so your products surface with confidence.

Asset Studio Creative Governance

Google can generate headlines, descriptions, and visuals on your behalf. We decide what to let it generate, what to lock down, and how to keep your brand voice intact when copy adapts per query.

Full Funnel Measurement & Attribution

We wire the Google Ads conversion API, enhanced conversions, and offline imports into HubSpot or Salesforce so AI Mode performance is judged on real pipeline. Incrementality testing tells you which spend is additive vs cannibalizing organic.

Paid and Organic Coordination

Paid AI Mode placements work best when your organic AEO and LLM Optimization are reinforcing the same answer. We coordinate creative, audiences, and content so the buyer sees a coherent brand story inside one AI generated answer.

What you can expect

Clear communication. Steady progress. No surprises.

A dedicated point of contact
You’ll know exactly who is on your account and how to reach them.
Honest reporting, plain language
Regular check-ins that show what’s working, what isn’t, and why.
A plan that fits your team
We adapt to your tools, your timelines, and the people doing the work.

FAQ

Frequently asked questions

AI Mode is the Gemini powered answer surface inside Google Search where users get a synthesized response instead of a list of links. Google has announced new ad formats inside AI Mode that are integrated into the AI generated response, clearly labeled, and capable of explaining why a product is the best answer to a query. Proven ROI runs these campaigns as a managed service.

AI Overviews ads appear above or alongside an AI summary on a normal search results page. Ads in AI Mode live inside a full AI conversation surface where Gemini composes the answer. The intent moment is later in the buyer journey, the format is more visual and reasoned, and the measurement model is different. They are not a replacement for classic search ads, they are a new placement that needs its own strategy.

We typically recommend a 90 day pilot starting at 10,000 to 25,000 dollars per month in incremental media spend so there is enough data to evaluate audiences and creative against your current paid search baseline. Management fees scale with spend and complexity. We scope a specific recommendation after a discovery call.

Yes. AI Mode ad formats are more visual and adaptive than classic responsive search ads. You will need a clean product feed for ecommerce, fresh image and short video assets for asset groups, and a set of value propositions Google can use to compose reasoned explanations. We produce or coordinate all of this in the first 30 days of the engagement.

Yes. AI Mode is being asked B2B research questions, not just shopping queries. For lead gen accounts we focus the strategy on Performance Max with strong audience signals, AI Max for Search around your highest intent query themes, and lead quality scoring wired through HubSpot or Salesforce so the model optimizes against pipeline, not raw form fills.

We treat AI Mode as a new surface alongside your existing search, Performance Max, and shopping campaigns, not a replacement. The first 30 days focus on measurement and exclusions so AI Mode spend is incremental, not cannibalizing what is already working. From there we rebalance budget toward whichever surface is producing the best marginal return on pipeline.

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