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Resources

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Articles

Optimizing for Traditional SEO and AI SEO
By John Cronin April 9, 2025
Learn how to future-proof your digital marketing with strategies that rank in both Google and AI tools like ChatGPT. Discover Proven ROI’s expert approach to traditional and AI SEO.
OpenAI Unveils GPT o1: The Next Evolution in Large Language Models
By John Cronin September 13, 2024
Discover OpenAI’s latest breakthrough, GPT o1, a cutting-edge large language model transforming AI capabilities. Explore its features, applications, and impact on various industries.
Are Companies' Expectations for Marketing Leaders Unrealistic or On Point?
September 9, 2024
In today’s fast-paced business world, companies are placing increasingly high demands on marketing executives. But are these expectations realistic, or are businesses asking for too much? Let’s examine this question through a job posting for a Vice President of Digital Marketing/Demand Generation at Self Publishing in Austin, Texas. This role sheds light on what many companies are looking for in their marketing leaders and whether these expectations align with reality.
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August 8, 2024
HubSpot has recently launched an exciting integration: LinkedIn CRM Sync. This powerful tool connects HubSpot's robust CRM capabilities with LinkedIn’s extensive professional network, enabling sales and marketing teams to prospect and build relationships with enhanced efficiency and smarter insights. This integration promises to revolutionize the way teams operate, making prospecting more efficient and relationship-building smarter. Here’s how you can leverage this new feature to its fullest potential.
Unlocking SEO Potential: Turning One Outdoor Heater into Thousands of Keywords
August 7, 2024
In the competitive e-commerce landscape, mastering SEO is crucial for standing out. By transforming a single product, such as an outdoor heater, into thousands of keywords, you can significantly enhance your website's visibility, attract more traffic, and boost sales. Here's a comprehensive guide on how to achieve this.
If You Turn Off Your Ads... Are You Still Making Money? Why You Definitely Need SEO
August 7, 2024
In the fast-paced world of digital marketing, businesses often rely heavily on paid advertising to drive traffic and generate sales. However, what happens when you turn off your ads? If the answer is a significant drop in revenue, it's a clear indication that your business needs to invest in SEO. In this blog post, we'll explore why SEO is crucial for sustainable growth and how it can help your business thrive even without paid ads.
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News

Most Innovative Companies to Watch 2024: Innovating CRM Investments
October 23, 2024
Proven ROI has been recognized as one of the Most Innovative Companies to Watch 2024 by CIO Bulletin—a testament to the company’s forward-thinking approach to CRM investments and strategic partnerships. By working closely with leading CRM platforms like HubSpot, Proven ROI is revolutionizing how businesses manage customer relationships, scale their operations, and drive growth.
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