The Title Guy Website Redesign, SEO, AEO, and HubSpot CRM

The challenge

What they were facing

Title and escrow is a referral driven industry where the website has to do two jobs at once: convert lenders and Realtors who already know the brand into repeat order placers, and educate consumers who have never bought title before. The previous experience did not fully reflect the AI forward operating model that sets The Title Guy apart, did not give lenders and Realtors a dedicated path to place orders quickly, and produced limited non brand visibility in the five states the company is licensed in. AI assistants like ChatGPT, Gemini, and Perplexity were not consistently naming the brand when buyers and partners asked which title company to use, which mattered given the company's Title AI positioning. HubSpot was in place but underused, with limited automation tied to title and escrow milestones and limited segmentation for the three audiences that drive the business: lenders, Realtors, and end consumers.

The solution

How we helped

Proven ROI is delivering three coordinated workstreams. The website redesign is live and built around the three buyer journeys that matter: For Lenders, For Realtors, and a consumer Order Title path. The AI forward operating model is front and center, with clear messaging on agentic AI technology, remote online notary, mobile closings, and transparent pricing, paired with the 1,000 plus closings social proof bar. The HubSpot streamline is currently in progress, shaping the CRM into a title and escrow specific platform with pipelines and properties for lender, Realtor, and consumer relationships, and workflows that map to title and escrow milestones. The SEO and AEO program is in early stages, with planning and foundational work underway to target the questions lenders, Realtors, and buyers actually ask before choosing a title company, and to make the brand citable across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews for AI powered title and remote online notary queries in MO, IL, CO, FL, and IN.

The results

Measurable impact

Engagement is active. The redesigned website is live. As HubSpot streamlining wraps and the SEO and AEO program matures, this page will be updated with measured outcomes once enough data is in to report responsibly.

Services delivered