Outdoor Living Systems Full Funnel Growth and Product Ecommerce

The challenge

What they were facing

The business had four product lines, two audiences, and no unified strategy to tie them together. The website presented mosquito control, mist cooling, outdoor heating, and outdoor kitchens as scattered pages that did not speak to either the homeowner or the commercial buyer, and it rarely turned visitors into quote requests. Leads came in from forms, calls, and social messages with no CRM to capture, route, or follow up, so the team lost track of high value commercial opportunities and slow to answer residential inquiries went cold. Marketing was a patchwork: some paid search with no clear attribution, no Local Services Ads presence despite being a home services provider, inconsistent social media, and SEO that ranked for almost nothing in a competitive regional market. On top of the design and installation business, the company wanted to sell its products wholesale to brands but had no ecommerce platform, no catalog, and no way to take or fulfill those orders online. Nothing was measured end to end, so leadership could not see which channels or product lines actually drove revenue.

The solution

How we helped

Proven ROI built and ran one integrated strategy across the entire funnel, for both audiences and both revenue streams. We designed and built a new website organized around the four product lines with distinct paths for residential and commercial buyers, clear quote request flows, project galleries that sell the outcome, and fast accessible pages built to convert. We implemented HubSpot as the CRM and operations hub so every lead from web, phone, and social lands in one place, is scored and routed by residential or commercial and by product line, and runs through automated follow up and quote nurturing so no opportunity goes cold. The SEO program targeted the way people actually search across all four product lines and both buyer types, with location pages for the service area, technical fixes, and content that ranks for high intent terms. Paid search and Local Services Ads put the company at the top of results for ready to buy homeowners and commercial operators, with Local Services Ads driving qualified, screened local leads at strong cost efficiency. Social media marketing built the brand with project showcases and seasonal campaigns tuned to each product line and audience, feeding both demand and remarketing. Finally, we launched a Shopify store to sell products wholesale to brands, with a structured catalog, B2B friendly pricing and checkout, and fulfillment connected back to HubSpot so the new product revenue stream is tracked alongside the design and installation business. Everything reports into one dashboard so leadership can see performance by channel, product line, audience, and revenue stream.

The results

Measurable impact

The company went from four disconnected product lines and a patchwork of campaigns to a single growth engine serving both residential and commercial buyers, plus a brand new product revenue stream. Total qualified leads grew 192% as the new website converted more visitors and SEO, paid search, Local Services Ads, and social all fed one coordinated funnel, while cost per qualified lead dropped 38% as budget shifted to the channels and product lines that actually produced booked jobs. Commercial pipeline in particular expanded as HubSpot scoring and routing made sure high value operators reached the right person fast instead of sitting in an inbox. Local Services Ads opened a steady flow of screened, ready to hire homeowners that the company had never captured before. The new Shopify store created a wholesale product revenue stream from zero, selling the company's systems to brands with B2B pricing and fulfillment tracked end to end. With HubSpot and analytics connected, leadership can finally measure return by channel, product line, audience, and revenue stream, and make budget decisions on real numbers instead of guesswork.

Services delivered