OnWay

The challenge

What they were facing

OnWay faced multiple compounding problems on the traditional side: organic traffic was declining with no clear SEO strategy, the website was outdated and not converting visitors into leads, there was zero lead tracking or marketing automation, and the team had no CRM to manage customer relationships or follow up on opportunities. Social media presence was inconsistent and disconnected from their broader marketing efforts. Once those foundations were fixed and Google traffic was growing, a new gap appeared. A meaningful slice of B2B logistics shoppers had shifted research to AI assistants. When prospects asked an LLM for recommended providers in OnWay's lanes, the answers either named generic competitors or hedged without naming anyone at all. OnWay's deep service pages, capabilities, and case content were not structured for AI consumption, and the brand had limited presence on the third party sources LLMs trust.

The solution

How we helped

Proven ROI ran the engagement in two coordinated phases. Phase one was a full digital transformation. We redesigned OnWay.com from the ground up with a conversion focused, mobile first website engineered for SEO performance. We executed a comprehensive technical and content SEO strategy targeting high intent keywords across same day delivery, medical courier, legal courier, and fleet replacement services. HubSpot was deployed as the marketing and sales CRM with automated lead capture, nurture sequences, deal pipeline management, and reporting dashboards. We launched a social media support program to maintain consistent brand presence and drive engagement back to the website. Phase two layered in AI Search Visibility Strategy. We benchmarked OnWay's presence across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews for over 100 logistics buyer prompts to map where the brand was cited, missed, or misrepresented. We rebuilt service and capability pages with schema markup, FAQ blocks, and structured answers tuned to how procurement and ops teams ask AI about freight, lanes, equipment, and SLAs. We earned citations on industry publications, directories, and association sites that LLMs reliably surface. We connected AI sourced sessions and form fills back into HubSpot so the sales team could see which deals started in an AI conversation.

The results

Measurable impact

The combined transformation rebuilt OnWay's pipeline from the ground up. Organic search traffic grew over 500% in the first 12 months. The new website and HubSpot automation created a complete lead tracking system where none existed before, enabling the sales team to follow up on every opportunity. Marketing qualified leads grew by 340% on the back of the SEO and CRM work, then grew another 47% as AI search visibility came online. OnWay is now consistently cited across all five major AI surfaces for the buyer prompts that matter most in their core lanes, and AI sourced opportunities close 22% faster because buyers arrive pre educated by the AI conversation. The sales team regularly opens calls with prospects who already referenced OnWay from a ChatGPT or Gemini answer.

Services delivered