Is HubSpot Free? Pricing and Features Explained | HubSpot
September 19, 2022
Pricing is one of the most important factors a business considers while implementing a CRM platform. Especially if you run a startup or an SME, you want your CRM platform to generate enough ROI to keep your business going and help you thrive in your market.
Of all the CRM platforms out there in the market, HubSpot is highly popular amongst SMEs and solo entrepreneurs because of its pricing model. The CRM platform provides a freemium pricing model to all users.
This implies that HubSpot offers a free basic edition to the users, allowing them to pay more if they need more advanced tools and features. This enables you to plan your budget accordingly and prevents you from spending a fortune on implementing a CRM platform. With HubSpot, you can access highly efficient tools and features without paying anything.
While HubSpot CRM offers its users various offerings, we would focus on the three most important HubSpot products – Marketing Hub, Sales Hub, and Service Hub.
Let us have a look at these HubSpot offerings and the features offered for free.
HubSpot Marketing Hub
HubSpot Marketing Hub is the standout HubSpot offering. The CRM platform specializes in building powerful inbound marketing campaigns across multiple channels. The Marketing Hub provides you with modern tools and features for streamlining your marketing processes and getting the traction you are looking for.
With the Marketing Hub, you can track your relationships with your prospects and customers across different lifecycle stages. The HubSpot offering lets you be there for your contacts throughout their buying journeys, from acquiring a lead until it gets converted into a customer. Then, based on the needs, preferences, likes, dislikes, and other relevant details stored within your database, the Marketing Hub lets you tailor your marketing processes to cater to your customers well.
Here are some of the most essential HubSpot Marketing Hub features you can avail yourself of in the free edition:
Lead Forms
These forms help you capture and record specific information regarding your prospects and customers from multiple platforms.
Email Marketing
Email marketing tools help you create personalized marketing campaigns and get the desired traction through emails.
Ad Management
This feature lets you manage your digital ads across multiple platforms and analyze the traction obtained.
Landing Pages
These are standalone pages created for generating leads and driving more conversions.
Shared Inbox
A shared inbox lets multiple marketing team members use the same inbox for accessing and tracking emails.
List Segmentation
This feature allows you to segment HubSpot lists based on pre-defined rules based on your objectives.
Team Email
The Marketing Hub lets you create a team email that allows your marketing team to send, receive, and analyze emails as a whole.
Live Chat
This tool lets your representatives interact with your prospects or customers.
Basic Bots
These basic AI-driven bots interact with your prospects and customers to answer their basic questions.
Mobile Optimization
The Marketing Hub allows you to use the platform seamlessly on mobile devices without affecting the user experience.
Reporting Dashboard
A reporting dashboard is a centralized dashboard where all your team members can view the status of different contacts and deals. It makes it easier for everyone to analyze the performance of your marketing campaigns.
Custom Properties
The Marketing Hub allows you to create custom properties that are unique to your organization.
Email Reply Tracking
This tool lets you track the replies made to your contacts and personalize them as per the recipients involved.
SEO Recommendations And Optimizations
The Marketing Hub helps you rank your website on the search engine results pages (SERPs) by giving you personalized recommendations to optimize your SEO campaigns.
Website Traffic Analytics
The tool provides you with valuable insights regarding the traffic generated by your website.
HubSpot Sales Hub
As the name suggests, using a centralized platform, the Sales Hub helps you streamline all your sales processes. It allows your sales reps to nurture your leads, identify new opportunities, and close more deals to boost your sales.
Here are some of the essential tools and features offered by HubSpot Sales Cloud for free:
Live Chat
This tool lets your sales reps interact with your prospects if they have any issues at any stage of their buying journeys.
Customizable Quotes
The Sales Hub lets you create customizable quotes based on the clients you are dealing with and the products/services you are offering to them.
Email Scheduling
This feature lets you schedule your emails at the right time to get the desired impact and enhance your deliverability.
Email Tracking and Notifications
The Sales Hub lets you track your emails and provides real-time notifications to your sales reps to keep them informed.
Meeting Scheduling
This tool lets you schedule meetings between your sales reps and clients to close important deals.
Sales Pipeline
An automated sales pipeline lets you keep track of all your leads as they are acquired, scored, nurtured, and converted into customers.
Contact Management
The Sales Hub lets you manage your HubSpot contacts to provide personalized services to them. This allows your sales reps to approach the right person at the right time.
HubSpot Service Hub
HubSpot Service Hub is dedicated to helping you manage your customer cases better. It streamlines the support you offer your customers across multiple platforms. In addition, the Service Hub lets you offer personalized resolutions to the issues faced by your customers.
Here are some of the essential tools and features offered by HubSpot Service Hub for free:
Ticketing
The Service Hub provides an automated ticketing system to resolve your customers' queries, confusion, and questions.
Live Chat
The tool lets your service agents chat with your customers in real-time to provide personalized support.
Basic Bots
These AI-driven bots provide your customers with the first level of support before their cases are routed to dedicated agents. Many issues can get resolved at this stage if your customers are looking for answers to their basic questions.
Team Email
This feature allows your customer service team to create a unified email ID for interacting with your customers while resolving their issues.
Reporting Dashboard
The interactive dashboard offered by the Service Hub allows all members of your customer service department to obtain a comprehensive picture of the ongoing and resolved cases belonging to specific customers.
Ticket Pipelines
Like sales pipelines help you keep track of your leads, ticket pipelines allow your team members to track your cases and the tickets your customers generate.
Mobile Inbox
This feature lets you inform your customers about their cases via text messages. In addition, the using the mobile inbox helps you reach out to a broader range of audiences and add another channel to provide personalized customer support.
The Final Word
The basic edition of HubSpot is free for everyone, and all its offerings provide a plethora of tools and features to you and your team for free. This solution helps you obtain quality CRM solutions without spending a penny on them!
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