Is HubSpot Pricing Affordable?
September 19, 2022
CRM is often a significant investment made by an organization. The CRM solution you implement essentially dictates how your business is going to be run. A centralized digital platform helps you record, store, track, analyze, and share your business records. In addition, CRM allows you to organize your database and use it to provide personalized services to your customers.
This makes conversations around the pricing of your CRM solution more critical. As many of your business processes depend on the CRM platform you implement, making the right choice while choosing a CRM for your organization is essential. Especially if you run a startup or an SME, you wouldn’t want your CRM to eat into a significant portion of your budget.
This makes it necessary for businesses to find the sweet spot where quality meets price.
HubSpot is one of the most popular choices when it comes to CRM solutions for small and medium businesses. HubSpots wide variety of offerings and modern tools allows you to streamline a range of different processes and build healthy relationships with your customers.
However, as price plays a vital role in deciding whether you should implement the platform or not, let us answer the most critical question before you choose to go ahead with HubSpot…
Is HubSpot Pricing Affordable?
The short answer to this question would be a big fat “Yes!” HubSpot is one of the most affordable CRM solutions in the industry that provides freemium services to users. It prevents businesses from spending a fortune on setting up the CRM platform and operating it.
HubSpot’s freemium model makes the basic edition free for everyone. This is the edition where you can avail yourself of many different tools and features without paying anything. Moreover, without compromising the quality of services offered, HubSpot allows you to implement all its offerings with several features provided for free.
This makes HubSpot a viable CRM platform for businesses operating at all scales. While the companies that need to manage their finances and cannot afford to shell out a fortune for CRM solutions can use the free edition of HubSpot, the enterprises that are capable of spending more can pay for the advanced tools and features offered by the CRM platform.
Let us look at the pricing of two major HubSpot offerings (Marketing Hub and Sales Hub) and their features.
HubSpot Marketing Hub
The Marketing Hub is the most coveted offering of HubSpot CRM. It helps you streamline your marketing processes to reach out to the right contact at the right time. With HubSpot Marketing Hub, you can track your relationships with prospects and customers at different stages of their buying journeys.
From acquiring leads to being converted into loyal customers, the CRM platform helps you be there for your prospects at every lifecycle stage. At each stage, the Marketing Hub enables you to provide personalized services to your contacts, encouraging them to convert into customers.
Here are the different HubSpot Marketing Hub editions you can implement to leverage your marketing processes:
Marketing Hub Free Edition
The free edition of HubSpot Marketing Hub provides you with an array of tools and features without spending any money for the same.
Here are some of the free offerings of the Marketing Hub for enhancing your inbound marketing campaigns:
- Lead forms
- Email marketing
- Ad management
- Landing pages
- Shared inbox
- Team email
- List segmentation
- Live chat
- Basic bots
- Mobile Optimization
- Reporting dashboard
- Facebook Messenger integration
- Custom properties
- HubSpot mobile application
- Email reply tracking
- Email health reporting
- Ad retargeting
- User management
- Custom user permissions
- Form automation
- Email automation
- SEO recommendations and optimization
- Blog
- Standard SSL certificate
- Website traffic analytics
- Multi-language content creation
- Subdomain and country-code top-level domain availability
Starter Edition (Starting at $45/month with 1,000 marketing contacts)
The Starter edition of the Marketing Hub provides you with all the features offered by the free edition and a few additional features, including advanced lead capture forms, ad automation, email marketing automation, and more. This edition is suitable for businesses willing to pay a nominal price to obtain more advanced marketing tools.
Professional Edition (Starting at $800/month with 2,000 marketing contacts)
The Professional edition of the Marketing Hub provides you with all the features offered by the first two editions and advanced inbound marketing features. These features include SEO and content strategizing, professional landing pages, calls to action, phone support, and more.
Enterprise Edition (Starting at $3,600/month with 10,000 marketing contacts)
The Enterprise edition provides users with the Marketing Hub features of all the previous three editions and a few more exclusive features. These features include sophisticated analytics, CMS membership, YouTube integration, custom reports, and more. This edition is suitable for high-end enterprises seeking maximum control over their database and willing to implement premium CRM features.
HubSpot Sales Hub
The Sales Hub helps you streamline your sales processes to boost your ROI and close more deals. It empowers your sales reps to obtain a 360-degree view of your prospects and customers. From managing your sales leads to generating extensive reports to measure your sales performance, the Sales Hub lets you have complete control over your sales processes.
Here are the different HubSpot Sales Hub editions you can purchase to leverage your sales processes:
Sales Hub Free Edition
The free edition of the Sales Hub allows you to obtain a range of different features for free, some of which include:
- Live chat
- Basic bots
- Team email
- Customizable quotes
- Email Scheduling
- Email tracking and notifications
- Shared inbox
- Canned snippets
- Documents
- Meeting Scheduling
- Reporting dashboard
- Deal Pipeline
- Facebook Messenger integration
- Custom properties
- HubSpot mobile application
- Marketing events object
- Email reply tracking
- Slack integration
- 1-to-1 email
- User management
- Custom user permissions
- Email templates
- Contact website activity
- Gmail, Outlook, and Microsoft Exchange integrations
- Custom support form fields
- Prospects
- Contact management
- List segmentation
Starter Edition (Starting at $45/month with two paid users included)
The Starter edition of the Sales Hub provides you with all the features offered by the free edition, along with a few more. These features include additional calling time, advanced email tracking, email sequences, conversion bots, and more.
Professional Edition (Starting at $450/month with five paid users included)
The Professional edition of the Sales Hub provides users with all the features offered by the previous two editions and a few more. These additional features include telephone support, 300 sales automation, workflows, Salesforce integration, and more.
Enterprise Edition (Starting at $1,200/month with ten paid users)
The Enterprise edition of the Sales Hub provides you with all the benefits offered by the previous three editions and a few additional features. These other features include English call transcripts, 30 e-signatures monthly, up to 1,000 playbooks, predictive lead scoring, and more.
The Final Word
Looking at all the features offered by HubSpot through its free and paid editions, it is safe to say that it is a reasonably affordable CRM platform for businesses that are not willing to spend a lot (in fact, anything at all!) for implementing robust CRM solutions. However, before you subscribe to a specific edition, ensure it syncs with your business needs and the target audience you want to cater to.
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