ServiceTitan vs. HubSpot: What's the Difference—and Why Using Both Is Best

What is ServiceTitan?

ServiceTitan is an industry-specific field service management (FSM) software designed for contractors, techs, and service businesses that need to manage:

• Dispatching
• Job scheduling
• Invoicing & payments
• Technician tracking
• Call booking & tracking
• Operational reporting
• On-site mobile tools

It’s an all-in-one platform that streamlines day-to-day operations and helps you run your field teams more efficiently.

What is HubSpot?

HubSpot is a world-class CRM and marketing automation platform used across industries—from SaaS to service-based businesses—to drive:

• Lead generation
• Customer relationship management
• Email and SMS automation
• Pipeline forecasting
• Nurture campaigns
• SEO, blogging, and content marketing
• Social media and paid ad tracking

Unlike ServiceTitan, HubSpot is marketing-first, helping you attract more leads, close more deals, and automate communication at scale.

ServiceTitan vs. HubSpot: Key Feature Comparison

So… ServiceTitan or HubSpot? The Answer: BOTH

Here's the truth: ServiceTitan and HubSpot are not competitors—they’re complements.

• ServiceTitan manages your operations, jobs, and techs.
• HubSpot manages your leads, pipeline, and marketing.
• When integrated, they create a fully connected business system.
  
  

Why Using Both ServiceTitan and HubSpot Is the Best Strategy

• End-to-End Tracking: Follow a customer from their first click in a HubSpot ad to the final invoice in ServiceTitan.
• Marketing That Closes Jobs: Send automated follow-ups, estimate reminders, and nurture emails based on job status pulled from ServiceTitan.
• Higher ROI from Marketing Spend: Know exactly which campaigns generate booked jobs and recurring revenue.
• Eliminate Manual Tasks: Sync contacts, job outcomes, and service history between platforms to avoid double entry and drop-offs.
• Customer-Centric Automation: HubSpot workflows can re-engage lost quotes, upsell completed jobs, and build long-term loyalty.

Bottom line? If you want to grow, you can’t afford disconnected tools.

Why Proven ROI is the Integration Partner You Can Trust

Integrating ServiceTitan and HubSpot isn’t a plug-and-play task. It takes:

• Deep technical knowledge
• Industry-specific marketing strategy
• Customized automation logic
• Real-world service business experience
  
  

That’s exactly what Proven ROI delivers.

What We Bring to the Table:

• Custom ServiceTitan ↔ HubSpot API Integration
• Lead-to-job funnel strategy & CRM automation
• Workflows that drive booked revenue—not just clicks
• Performance dashboards to track every dollar
• Hands-on support for roofing, HVAC, plumbing, and trades

We’ve helped 100+ service-based companies build smarter systems that generate real, trackable growth.

Let’s Connect Your Systems and Grow Your Business

Imagine this:
A new lead hits your site → gets an email sequence in HubSpot → books a call → is scheduled in ServiceTitan → gets auto-reminders → pays → gets a follow-up review request → and is upsold into a service plan.

All automatically.
All tracked.
All powered by Proven ROI.

Ready to Transform Your Workflow?

Book a free consultation with Proven ROI and see how we can help you:

• Integrate ServiceTitan and HubSpot seamlessly
  
• Set up automations that reduce overhead and increase sales
  
• Track ROI from ad to invoice in real-time

Don’t just choose between ServiceTitan or HubSpot.
Choose both—and make them work for you.