HubSpot And Shopify Integration
August 26, 2022
Software integration holds key importance when it comes to implementing a platform like HubSpot. The CRM platform can be integrated with suitable third-party applications to enhance its overall functionality. It prevents users from switching between two platforms and reconciling the data by working on a single unified platform.
HubSpot and Shopify integration is one such integration. If you run an eCommerce venture and want to manage your business data using advanced HubSpot tools, you can integrate HubSpot with Shopify. The integration allows you to sync your data between the two platforms and have your team work on a centralized platform to avoid unwanted data silos.
Before diving into the HubSpot and Shopify integration, let us briefly get introduced to both platforms.
What Is HubSpot?
HubSpot is an advanced CRM platform that facilitates seamless inbound marketing, sales, and customer services. It provides users with a range of automated tools that help them record, store, analyze, and track their customer records.
HubSpot helps you keep track of the needs and preferences of every single prospect and customer your business caters to. From lead management to creating targeted marketing campaigns across multiple channels, HubSpot helps you be there at every stage of your customers’ buying journeys.
What Is Shopify?
Shopify is a leading eCommerce platform that allows you to set up and manage your online stores. From building a website/application and getting your products listed to managing orders and keeping your online storefronts in sync, Shopify helps you take full control of your eCommerce venture.
With Shopify, you can build and manage a customizable store that helps you sell your offerings across multiple platforms, including web, mobile, and brick-and-mortar stores. It provides you with a 360-degree view of your storefronts and helps you make informed decisions.
Why Choose Shopify To Integrate Your HubSpot Account With?
If you are willing to set up a new online store or want to manage it better, Shopify is arguably the best platform to integrate your HubSpot account with. By integrating HubSpot with Shopify, you can use your existing database for designing, setting up, and maintaining your eCommerce venture.
As a standalone eCommerce platform, Shopify is built to optimize the user experience and is relatively simple to use. The functionality of HubSpot is simple as well, making Shopify an ideal platform to integrate with. The integrated platform allows technical and non-technical users to perform their tasks without being intimidated by the available tools.
Moreover, if you choose to integrate HubSpot with Shopify, you can customize your online storefronts with over 4,100 applications. With the power of HubSpot, you can further enhance your business processes and make the most of Shopify.
Key Features Of HubSpot And Shopify Integration
Here are the three key features offered by the HubSpot Shopify integration to businesses:
Syncing And Segmenting
Connecting HubSpot with Shopify allows you to sync all your business records from one platform to another. It also helps you segment your records based on their attributes, making it easier for your team to manage them. The integration turns your Shopify store data into robust marketing and sales signals. Similarly, it helps you use your HubSpot data for catering to your prospects and customers as they visit your storefronts.
Automation And Personalization
The HubSpot Shopify integration helps you automate various processes from both platforms. With features like abandoned email cart nurturing, product-specific ads, smart CTAs, and more, you can automate tedious processes and facilitate seamless personalization at the same time.
While Shopify would help you cater to your online prospects and customers engaging with your store, HubSpot would help you build your brand and stand out from the clutter.
Reporting And Analytics
The integrated platform collects all your data, scans it, and provides you with valuable insights into the same. The out-of-the-box reporting tools offered by Shopify and HubSpot help you assess the performance of your sales, marketing, and customer service teams based on your core business objectives and KPIs.
These extensive data-filled reports can be used to enhance your company’s eCommerce strategy and leverage your inbound marketing campaigns. In the age of digitization, making data-driven decisions is of prime importance and the integrated platform allows you to do so in the best way possible.
Benefits Of HubSpot And Shopify Integration
If you are still on the fence about integrating HubSpot with Shopify, here are some of the most important benefits you can receive from the same:
Managing Shopify Orders In HubSpot
HubSpot is all about seamless and automated data management. By integrating it with Shopify, you can create and manage your Shopify orders in HubSpot. This allows you to use the attributes and valuable details about a prospect or a customer while creating every order, making your services more holistic. As HubSpot provides you with a 360-degree view of every contact, you can cater to your Shopify customers well and build healthy relations with them.
Tracking Shopify Sales On HubSpot
The Sales Hub allows you to keep track of all your sales and enhance your sales processes over time. When you integrate HubSpot with Shopify, you can get your Shopify sales tracked by the virtual sales expert that is HubSpot. The automated sales pipeline and other advanced features offered by HubSpot help you manage your sales better and close more deals on Shopify.
Automated Syncing Of Data
One of the biggest benefits of integrating HubSpot and Shopify is that it facilitates automated syncing of data between both platforms. It relieves you from manually syncing information like shipping data, sales records, revenue generates, and more between HubSpot and Shopify. Whenever there is any change in any of the two platforms, the other would be updated automatically.
Better Personalization
As you can sync your customer records between Shopify and HubSpot, you can enhance the personalization of your services. While Shopify provides you with details regarding the choices, preferences, and purchases of specific customers, HubSpot allows you to create personalized marketing and sales campaigns around the same.
Creating Better HubSpot Lists
Integrating Shopify with HubSpot allows you to create HubSpot lists based on the behavior of your customers and prospects on your online storefronts. This makes your HubSpot database richer and enhances your marketing and sales processes.
How To Integrate HubSpot With Shopify?
Here are the major steps involved in integrating your HubSpot account with Shopify:
- Go to your HubSpot portal and navigate to the HubSpot App Marketplace. Click on “App Marketplace."
- Search for “Shopify” and locate the application.
- Click the option of “Connect App” in your HubSpot portal. Make sure you are connected and logged in to your Shopify Account as well.
- View your HubSpot integrations to confirm that you have successfully connected your Shopify account with HubSpot. For this, you will need to click on the option of “Settings” in your HubSpot portal and scroll through the navigation to “Integrations.” Here, you should see eCommerce as a fresh navigation item.
- Finally, as the integration is complete, you will need to choose whether you want to go ahead with one-way sync (which is the default setting) or two-way sync.
The Final Word
Integrating HubSpot and Shopify allows you to experience the best of both worlds and leverage a plethora of your business processes. The HubSpot Shopify integration allows your team to work on a centralized platform and makes it easier to perform the tasks that involve both platforms.
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