What Is HubSpot Marketing Hub And What Can It Do For My Business?
May 4, 2022
If a business is dealing in top-grade products and services but falters in marketing them well, it is not likely to survive in the market for too long. We live in the age of technology and intense competition where there are several businesses that deal in the same or similar offerings as yours. This makes it important to market your brand in a way that allows you to create your niche in the market.
Moreover, it is no longer advisable for marketers to resort to the traditional marketing tools that allowed them to propagate more or less generic promotional messages to the masses. Customers today demand a more personalized and intimate approach when it comes to wooing them to engage with a brand.
HubSpot Marketing Hub is designed for marketers who are willing to embrace digitization and build healthy relationships with their customers. It provides them with a range of modern marketing tools that allow their brands to sustain the competition in the market and fulfill their objectives.
So, what is HubSpot Marketing Hub?
HubSpot Marketing Hub is a HubSpot CRM offering that allows marketers to build targeted and personalized marketing campaigns to persuade their prospects and customers to engage with their business. In simpler words, it allows users to promote their business across multiple channels in a way that allows their customers to make purchases.
With HubSpot Marketing Hub, you can reach out to your customers via different marketing channels like web, mobile, email, and social media. Its automated marketing tools allow you to reduce the burden on the shoulders of your marketing professionals by helping them streamline their processes across the board. The Marketing Hub is designed to help users understand the specific needs and preferences of every prospect and customer catered to by their business.
Moreover, HubSpot Marketing Hub helps you create personalized buying journeys for your customers from the moment they are approached by your marketing reps until they end up making a purchase. Right from tracking the activities of your customers online to assessing the performance of your marketing team, a single unified platform helps you leverage your marketing practices and obtain the traction you are looking for.
What Features Does The Marketing Hub Offer?
HubSpot Marketing Hub offers you a range of different features to spread your word in the market and win your customers over in the best ways possible. Here are some of the most important features offered by the Marketing Hub for your business:
No-cost CRM Platform
One of the most noteworthy features of HubSpot Marketing Hub is that provides marketers with a free CRM platform. Even some of the biggest names in the industry require users to pay a nominal price to get started with their basic CRM editions. With HubSpot, you can start your marketing journey for free.
The free basic edition of HubSpot CRM along with Marketing Hub allows users to gather and record their valuable customer data on a centralized platform. It also helps marketers keep track of their customers’ behavior across multiple platforms and use this data to provide them with personalized services. By implementing the platform for free, you can create powerful email marketing campaigns, manage customer profiles, and drive engagement throughout the buying journeys of your customers.
Seamless List Segmentation
When it comes to marketing, it is important to create and share promotional messages based on the specific traits of your customers. HubSpot Marketing Cloud allows users to segment their prospects and customers based on these traits that differentiate them from one another.
The marketing platform helps you segment your target audience into different groups to customize your marketing communication accordingly. You can choose the parameters that separate your prospects and customers, such as lead score, page views, history of interactions, last activities, forms filled, and more.
These groups also allow marketers to target their audiences well while sending promotional messages, adding them to specific workflows, and using the data for reporting purposes.
Based on the criteria set within your system, you can use these lists in segmenting your prospects and customers into active and passive audiences. This helps your marketing and sales reps prioritize the contacts that need to be approached, thereby improving customer acquisition.
Building Landing Pages, Websites, And Blogs
Landing pages play a critical role in persuading prospects to know more about the concerned business and engage with the same. HubSpot Marketing Hub allows users to design creative and aesthetic landing pages based to attract and retain maximum visitors.
The marketing platform allows you to create your own designs or choose a pre-built template to build your landing pages. As it provides users with an editor having simple drag-and-drop tools, the Marketing Hub makes the design and development process fairly easy. This saves you and your team members a good amount of time and effort.
Moreover, HubSpot Marketing Hub allows you to build highly responsive websites and engaging blogs with suitable call-to-action alternatives for the readers to engage with your brand.
Automated Marketing Workflows
Digitized marketing is incomplete without workflow automation. HubSpot Marketing Hub provides you with automated workflows that help your marketing professionals streamline a range of different daily tasks and get their work done with greater efficiency. With automated workflows, your marketing team can focus on its core business processes without carrying out repetitive processes manually.
The feature allows users to automate a plethora of different processes, including sending promotional emails, routing leads to sales reps, sending internal or external notifications, and more. All you need to do is select suitable criteria that trigger specific actions. HubSpot Marketing Hub would handle the rest!
Moreover, the Marketing Hub allows you to integrate your workflows with tools like Slack, Zoom, LinkedIn, and more to enhance your marketing productivity.
Powerful Email Analytics
Email marketing plays an important role in any marketing campaign created today. HubSpot Marketing Cloud allows you to create personalized and targeted email marketing campaigns to reach out to your audience and encourage them to engage with your business across different customer touch points.
The modern marketing platform also allows users to send bulk emails to recipients that can be personalized using specific calls to action, tokens, images, and links.
The powerful email analytics provide you with valuable insights about your email marketing campaigns. Its advanced reporting tools help you analyze the subscription/unsubscribing rates, bounce rates, open rates, click-through rates, and much more over time. Moreover, the email marketing feature of the Marketing Hub provides you with intuitive operations having a drag-and-drop design process. This helps you build personalized email campaigns without the need for coding.
Email analytics help your marketing team track audience engagement across emails and obtain an overview of your email marketing campaign. This allows the management to make important marketing decisions across the board.
Social Media Integration
To get the desired traction, it is important to reach out to your target audience via social media platforms. HubSpot Marketing Hub helps you integrate the platform with almost every popular social media platform like Facebook, Instagram, LinkedIn, and Twitter. With this feature, you can connect the business accounts of your brand across multiple platforms onto a single unified platform.
This helps your marketing professionals overlook their processes and engagement across all social media platforms used by your business. Right from creating and editing posts to tracking and analyzing audience engagements, HubSpot Marketing Hub helps you build holistic marketing campaigns.
A/B Testing
When you are creating promotional content to be published on a large scale with a lot riding on the engagement you receive for the same, it is important to test it before it is published. HubSpot Marketing Hub provides you with an A/B testing tool that helps you check the performance of different forms of promotional content, layouts, links, visual elements, subject lines, messaging tone, level of personalization, and much more.
This allows you to test the kind of content that best suits your campaign and the audience you are catering to.
Advanced Reports And Dashboards
When it comes to marketing your business, simply running campaigns is never enough. It is important to analyze the performance of your marketing team with the help of conclusive reports. HubSpot Marketing Hub facilitates seamless reporting by analyzing your data and providing users with interactive dashboards.
Advanced reports and dashboards allow your marketing professionals to evaluate the areas they are strong in and the ones where they falter. With real-time dashboards, every member of your marketing team can keep track of the engagements taking place at a given point in time. This allows you to ensure that everyone is on the same page and aware of the marketing processes being carried out.
The Final Word
HubSpot Marketing Hub is a one-stop marketing solution for businesses that combines marketing acumen with the latest technologies. The marketing tools offered by the HubSpot offering are simple to understand, easy to use, and designed to help your marketing professionals chart out powerful campaigns and drive engagements across multiple channels.
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