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Integrating HubSpot with Realtor.com

john • February 19, 2023
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Integrating HubSpot with Realtor.com can help real estate professionals streamline their lead generation and follow-up processes, and better manage their sales pipelines. Here are some steps to integrate HubSpot with Realtor.com:


Set up a Realtor.com account:
If you do n't already have a Realtor.com account, you'll need to sign up for one. You can choose a subscription plan that fits your needs, and then create your profile and listings.
Create a HubSpot account: If you don't already have a HubSpot account, you'll need to sign up for one. You can choose a plan that fits your needs, and then create your contact database, lead capture forms, and email templates.
Connect HubSpot with Realtor.com: In your Realtor.com account, navigate to the "My Listings" section and click on "Settings". Then, click on "Integrations" and select "HubSpot" from the list of available integrations. Follow the prompts to authenticate your HubSpot account and authorize the integration.
Set up lead capture forms: In HubSpot, you can create lead capture forms that you can embed on your Realtor.com listings. These forms can be customized with fields that capture the information you need from potential leads, such as name, email, phone number, and preferred contact method.
Automate lead follow-up: In HubSpot, you can create automated email workflows that are triggered when a lead fills out one of your forms. These workflows can include welcome emails, follow-up emails, and promotional emails. You can also set up tasks and reminders for yourself or your team to follow up with leads who haven't responded to your emails.
Track your sales pipeline: In HubSpot, you can create a custom pipeline for your real estate business, with stages such as "new lead," "contacted," "scheduled showing," and "closed deal." You can move your contacts through the pipeline as they progress through your sales process, and use HubSpot's reporting tools to track your performance and identify areas for improvement.
Integrating HubSpot with Realtor.com can help you save time, stay organized, and close more deals. With the right setup and strategy, you can turn your Realtor.com listings into a powerful lead generation and sales tool.

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