HubSpot For Nonprofits: Is It Possible?
September 13, 2022
Whenever HubSpot is mentioned in a discussion, it is often limited to the CRM platform’s use by business enterprises for boosting their sales and getting maximum ROI. However, there is more to this, as nonprofits can use HubSpot.
The implementation of the CRM platform is not limited to corporates and business houses. NGOs, charitable trusts, and other nonprofit organizations can utilize the features offered by HubSpot to fulfill their objectives and enhance their processes.
What Is HubSpot For Nonprofits?
HubSpot for nonprofits is the version of HubSpot designed to be used by nonprofit organizations. It takes the same tools, features, and functionalities of the conventional HubSpot CRM and uses them in the interest of nonprofits.
HubSpot allows nonprofits to streamline various processes across the board, from onboarding donors and to manage them to keeping track of the sources and amount of donations. While the primary motive of a nonprofit organization is not to generate profits, it does require funds for management and needs to market itself to get enough traction. With HubSpot, nonprofits can use the CRM platform for leveraging their activities and reaching out to their audiences across multiple channels.
HubSpot Offerings For Nonprofits
When managing nonprofits, you can implement three core HubSpot offerings – Marketing Hub, Sales Hub, and HubSpot CMS.
Marketing Hub
Just like a profit-seeking business needs marketing to encourage its audience to engage with it, nonprofits need marketing to spread the word about their initiatives.
HubSpot Marketing Hub allows nonprofits to reach out to their audiences and make them aware of their activities, programs, and objectives. Like conventional marketing, marketing a nonprofit using HubSpot allows organizations to increase their traffic and get traction. In addition, it encourages your audience to become volunteers and give back to society.
The Marketing Hub offers endless opportunities to nonprofits to grow their teams and fuel their programs. It allows them to create holistic and targeted campaigns for fulfilling their objectives and building healthy relations with their audience.
Here are a few crucial ways in which the Marketing Hub can help nonprofits leverage their processes:
- Email Marketing
– HubSpot for nonprofits allows nonprofit organizations to connect with their donors and volunteers through personalized and targeted emails. From sending regular updates about fundraising programs to sending receipts of donations made, the Marketing Hub helps you build a strong connection with your audience at every stage.
- Social Media Management
– Running a nonprofit doesn’t make you immune to the benefits of social media management. The Marketing Hub helps you establish a robust presence on suitable social media platforms and connect with donors. In addition, it enables you to share important updates about your initiatives, achievements, and organization by posting images, videos, and engaging written content across multiple social media platforms.
- Segmentation And Automation
– The Marketing Hub allows nonprofits to segment their audiences based on different programs, donation ranges, and other relevant factors. It also will enable organizations to automate repetitive processes to save time and effort that can channel toward more productive areas.
- Reports And Analytics – With the help of HubSpot for nonprofits, organizations can make sense of their records and use their data for creating customizable reports. These reports and analytics allow them to measure their performance and see how close they have come to attaining their primary objectives.
Sales Hub
The tools and features offered by the Sales Hub are not limited to profit-seeking businesses. Nonprofits can use them to manage their donations and expenses. In addition, nonprofits can use the CRM platform to obtain valuable insights into their initiatives and streamline various processes.
Here are a few essential ways in which the Sales Hub allows nonprofits to make the most of HubSpot:
- Flexible CRM
– Like conventional business enterprises use CRM to manage their customer records, nonprofits can tailor the CRM to manage their records. From donors and volunteers to every stakeholder having a vested interest in the organization, the CRM offering helps you keep track of all your records in one place.
- Donor Cultivation Pipelines
– Like sales pipelines help businesses keep track of their leads as they move through different phases before converting into customers, donor cultivation pipelines help nonprofits track the journeys of the donors as they move from one step to another. From the moment they are acquired to the different stages/instances of funds offered, a donor cultivation pipeline provides you with the status of every donor as they engage with your organization.
- Donation Forms
– While lead forms help businesses capture new leads and obtain important information about them, donations help nonprofits have new donors on board. When a potential donor fills these forms, you receive valuable information such as the amount they are ready to pledge, their contact details, etc., to be added to your database. These details can be used for building a healthy and lasting relationship with your donors.
- Scheduling Meetings – As trivial as it may seem, a tool for scheduling meetings is vital for nonprofits. From partnering with an organization for CSR to getting in touch with your donors, the Sales Hub helps you schedule meetings to keep your calendars up to date.
CMS Hub
The CMS (content management system) Hub is designed to help users create and share quality content on multiple platforms, especially in the form of responsive websites. Every organization (profit-seeking and nonprofit) needs a website to connect with its target audience in the age of digitization.
Your website is often the first contact between you and your audiences. The CMS Hub allows you to build powerful websites that can be customized as per your needs. Depending on the social cause you support and the kind of traction you are looking for, you can build a website that provides all the necessary information to the visitors about your initiatives.
Along with providing information to the visitors, these sites can also be used for acquiring donors by providing them with website forms.
Here are a few essential ways in which the CMS Hub helps nonprofits build robust websites:
- E
ditable Themes
– Aesthetics always matter when building a powerful website. The C
MS Hub provides you with a range of different editable themes that can be used for engaging visitors as they land on your websites.
- SEO Tools
– The CMS Hub provides users with various SEO tools that help them rank high on the search engine results pages (SERPs). These tools make your organization more discoverable on the internet, bringing more traffic to your website.
- Drag-and-drop Editor – The CMS makes building websites more straightforward and faster with the help of its drag-and-drop editor. It makes it possible for technical and non-technical users to create responsive websites without facing any issues.
The Final Word
HubSpot for nonprofits is the foray of HubSpot into a sector that does not prioritize boosting revenue and earning more profits. Instead, it allows nonprofits to use the competent HubSpot tools and offerings to leverage their processes and provide holistic support to society.
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