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Can HubSpot and Salesforce work together?

john • January 28, 2023
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HubSpot and Salesforce Can Work Together

Yes, HubSpot and Salesforce can work together. HubSpot offers integrations with Salesforce, which allow businesses to synchronize data between the two platforms. This enables businesses to leverage the strengths of both platforms to improve their sales and marketing efforts.
The integration allows businesses to:

  • Synchronize contact, company, and deal data between the two platforms.

  • Send lead data from HubSpot to Salesforce to trigger sales processes.

  • Track and analyze sales and marketing performance data in one place.

  • Automate workflows and tasks across both platforms.

  • Use HubSpot's lead management and lead nurturing tools to qualify leads, and then use Salesforce's sales automation tools to close deals.

  • The integration can be set up with a few simple steps, and you can use the pre-built integration or use the APIs to build your own custom integration.

Additionally, HubSpot also offer a Salesforce AppExchange app which allows for easy integration of Salesforce and HubSpot.
It is worth noting that the integration is not a one-size-fits-all solution, and it may require some customization and configuration to suit the specific needs of a business.

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