12 HubSpot Digital Marketing Features For Today’s Marketers!
August 4, 2022
Marketers of 2022 do not believe in posting generic content and go the conventional way to win their target audience over. Today, marketers worldwide have become bolder, more precise, and more creative in their approach. Also, marketing has become increasingly personalized over time, leading to the need for extensive research and analysis.
As an antidote to traditional and manual marketing, businesses have started implementing CRM platforms like HubSpot to get the job done more effectively. HubSpot makes your digital marketing campaign richer by allowing you to record, store, assess, track, and share customer records on a centralized and automated platform. With HubSpot, you can reach out to your prospects and customers based on their specific needs and preferences.
New-age marketing is incomplete without a robust solution like HubSpot. Here are some of the essential HubSpot digital marketing features that help today’s marketers fulfill their objectives:
1. Modern Dashboards
HubSpot provides dashboards that are convenient and comprehensive. Not every team member can understand all the technical aspects of reading data. HubSpot's dashboards make it easy for everyone to read and analyze your marketing data in real-time. These dashboards provide vital records regarding active deals, aggregate marketing and sales categories, the status of tasks assigned, etc.
2. Contact Manager
Digital marketing and CRM are a lot about managing your contacts. To execute a successful marketing campaign, you must ensure that you are well-versed with your contacts' likes, dislikes, needs, and preferences. HubSpot provides marketers with a modern contact manager for handling their sales and marketing contacts.
HubSpot’s contact management system allows your sales representatives to add contacts, leads, opportunities, and accounts to the database for being nurtured and approached by them via inbound marketing. Moreover, the CRM solution allows you to track the journey of every contact to offer personalized services to them at every stage.
3. List Segmentation
Having many contacts in your database is insufficient to execute a successful marketing campaign. With a list management feature, HubSpot allows users to segment customers and prospects (contacts) into different segments to get a better reach. The segmentation can be done based on your preferences, interests, profiles, composition, and other factors.
List segmentation helps you define the buyer personas of your target audience and approach them systematically, reducing the chances of rejection and ignorance from your customers.
4. Automated Workflows
Modern marketers do not rely on traditional workflows executed manually by a team of professionals. HubSpot offers its users automated workflows that help you save the time and effort put in by your marketing and sales teams.
HubSpot workflows allow you to create personalized buying journeys for every customer and prospect in your database, staying with them until the end. Right from scoring leads to automating emails sent to your contacts, the CRM platform allows you to automate various workflows to perform tasks with minimal human interference.
5. Range Of CRM Products
Another important HubSpot feature for new-age digital marketers is the range of CRM products offered by the platforms. Depending on the tasks to be undertaken, objectives to be achieved, and the departments that need to be involved, you can choose from multiple HubSpot CRM products, such as the Sales Hub, Marketing Hub, Service Hub, and Operations Hub. The right combination of these products allows you to create holistic and influential digital marketing campaigns.
6. Lead Magnet And Conversion
The ability of HubSpot to help marketers attract more quality leads that can be converted into loyal customers has given rise to the term and mechanism of “lead magnet.” As the name suggests, the lead magnet tool allows your sales reps to approach, capture, and acquire leads through various channels, such as persuasive CTAs and lead-capture forms.
Once the leads are captured, the lead conversion mechanism of HubSpot allows users to nurture the leads, score them based on their behavior, and convert them into customers. The CRM platform offers an organized, automated, and practical approach to capturing and converting leads to make your digital marketing campaign successful.
7. Content Management System
Digital marketing is futile without adequate content management. HubSpot provides users with a robust content management system that helps them create and share marketing and sales content on multiple channels to get the desired traction.
Moreover, as an update to the traditional content management system (CMS), HubSpot has developed a content optimization system (COS), a combination of CMS and CRM. COS allows digital marketers to create and publish content based on the buying journeys of their customers and prospects. From creating personalized emails to responsive landing pages, HubSpot will enable you to persuade your customers by providing them with conversion content.
8. Content Repository
With a robust content optimization system, HubSpot gives its users a repository loaded with content related to sales enablement. This tactic will prevent your sales reps from spending their time and energy looking for such content while creating campaigns and interacting with your customers/prospects.
9. Seamless Social Media Management
Social media has become the most potent new-age digital marketing tool to drive engagement and get good traction. HubSpot facilitates seamless social media management by helping you reach out to your target audience on the most suitable platforms, such as Facebook, Instagram, LinkedIn, and more.
The CRM platform helps you create, schedule, and post engaging content on multiple social media platforms and track the engagement using a single unified platform. HubSpot also allows you and your marketing team to monitor the likes, reactions, comments, and shares each of your posts receives in real-time.
10. Reporting And Analytics
Along with planning and executing digital marketing campaigns, it is essential to analyze the performance and have a comprehensive look at the result. HubSpot’s reporting and analytics feature allow users to gather data regarding a specific aspect of their marketing campaign and generate insightful reports. These reports provide users with a snapshot of the tasks the sales and marketing teams performed over time.
From analyzing website traffic to tracking conversion rates, advanced reports and analytics help the management make necessary changes in the marketing campaigns to enhance the teams' performance.
11. Email Analytics
Email marketing is one of the most consistent approaches to marketing that has stayed relevant for years. HubSpot helps you create, execute, and analyze your email marketing campaigns.
Through email analytics, HubSpot allows you to generate details analytics reports for tracking and assessing the engagement you receive via emails. It facilitates seamless tracking of metrics such as delivery, open, click-through rates, heat maps of clicked links, and more.
12. HubSpot Academy
Finally, the training feature of HubSpot allows new-age marketers to learn about the nitty-gritty details of the CRM platform, its tools, and its features. The free training source enables users to earn multiple certifications and equip themselves with the proper knowledge that helps them make the most of HubSpot and its products.
The Final Word
These were some of today's marketers' key HubSpot digital marketing features. Living in the age of digitization, implementing solutions like HubSpot helps you get substantial traction and build healthy relations with your customers.
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