A seamless pattern of black polka dots on a white background.

What Is A Business Coach And Why You Need One?

September 6, 2022
A black circle with a shadow on a white background.

A business coach will assist and guide the business owner in running a business by helping them clarify the vision of their business and how it fits in with their personal goals. Business coaching is a process used to take a business from where it is now to where the business owner wants it to be. 

Coaching and Mentoring can sometimes be confused since both roles bring their years of experience to the table. However, the most significant difference is that a mentor focuses on advising. At the same time, a coach will assist the owner in goal planning and keep them accountable to achieve success. 

Business Coaches Build Actionable Plans

Proactive business owners seek to understand why reaching business growth goals is important to them personally and the impact it will have on their life. After all, the business owner ultimately determines the speed and passion with which the goal is met (if ever). Therefore, if it is not linked to the business owner’s dreams, goals, and plans for themselves, there is no burning reason why getting to that business goal is critical.

After clarifying where a business owner would like to take their business, business coaching will help plan and prioritize what goals and strategies are needed to help progress the company closer to its purpose. Next, a business coach will meet with the business owner regularly, weekly or monthly to keep them on track with the commitments made during the past coaching session.

Coaches have years of experience that they bring to the table. They help owners figure out their goals and create a road map to reach them. Their perspective on the company can help owners see which items are just tasks and which are long-term objectives.

Business Coaches Create Owner Accountability

A critical component of business coaching is accountability. You will never see a football coach run laps on the field for their team. The very same fact is actual for a business coach. A business coach is not a consultant. They will not do the work for you in your business. Instead, they keep you focused on the result and remind you why it is essential. They will motivate you to keep your commitments. They will act as a sounding board and, when needed, hold a mirror in front of you, highlighting your business and personal blind spots.

Coaches track goals by creating key performance metrics (KPIs) that make the journey to reaching them very transparent. The coach is there to track and measure the progress that someone might avoid recording if they are on their own. When the journey is evident, it makes the person in charge of reaching them very accountable. 

Several small business owners credit their success stories to having a great business coach. Combining the power of a business advisory board with a business coach will help you implement ideas and strategies from each monthly meeting. HWS business coaching sessions and your HWS board members provide accountability and plan to get your business from where it is today to where you would like to be in the future. 

HWS regularly conducts surveys on business topics and issues. Check out our study on Business Coaching to learn more about how a trusted adviser could help you increase your business impact. 

Featured Resources

Check Our Latest Resources

Most Innovative Companies to Watch 2024: Innovating CRM Investments
October 23, 2024
Proven ROI has been recognized as one of the Most Innovative Companies to Watch 2024 by CIO Bulletin—a testament to the company’s forward-thinking approach to CRM investments and strategic partnerships. By working closely with leading CRM platforms like HubSpot, Proven ROI is revolutionizing how businesses manage customer relationships, scale their operations, and drive growth.
OpenAI Unveils GPT o1: The Next Evolution in Large Language Models
By John Cronin September 13, 2024
Discover OpenAI’s latest breakthrough, GPT o1, a cutting-edge large language model transforming AI capabilities. Explore its features, applications, and impact on various industries.
Are Companies' Expectations for Marketing Leaders Unrealistic or On Point?
September 9, 2024
In today’s fast-paced business world, companies are placing increasingly high demands on marketing executives. But are these expectations realistic, or are businesses asking for too much? Let’s examine this question through a job posting for a Vice President of Digital Marketing/Demand Generation at Self Publishing in Austin, Texas. This role sheds light on what many companies are looking for in their marketing leaders and whether these expectations align with reality.
Share by: