How HWS Helped A Men's Apparel Brand To Increase Their Conversions

Introduction

The customer is a regional men’s apparel company that became famous after a celebrity Tweet. It started back in 2015 in a garage, with its founder confectioning street urban style hoodies with powerful messages topped by uniquely cut designs. The company was run as a one-man operation, first selling to friends and family, and first-time customers through Facebook, Instagram, and their website. After they gained attention, the company professionalized every single process and area, from operations, to materials supply and of course, marketing.

Up until 2020 -pre-pandemic-, the more they invested in marketing (Google Ads, Facebook & Instagram Ads, Email Campaigns, etc.) the more sales grew. This steady linear relationship made them believe that analytics and proper customer data handling did not play such a significant role in their success. That’s why they didn’t have a proper CRM to manage, store and analyze such data.

Everything changed when, for 6 consecutive months, they tripled their marketing expenditure and saw 0% sales growth, despite multi-platform reach increased by 500%.

They immediately hired a new Marketing Manager, who decided to contact Hyper Warp Speed, to get professional help on an end-to-end CRM implementation and a Marketing Attributions interpretation to detect what was wrong with the strategy, and revert it. After 2 months of working together, the company had a fully optimized CRM (HubSpot) working for them and managed to increase their overall conversion rate while chopping down their marketing budget in half throughout a newly optimized user journey.

The Challenge

The Solution

• The Solution The most inefficient marketing expenses in the user journey,
• The most efficient ones,
• Other aspects that may be lacking,
• Or others no longer needed.

The Results

The Marketing Multi-Touch Attribution assessment found that most sales were coming from places where the least budget was invested. Other findings showed that ads with the least conversion, yet really high reach, were poorly optimized.

• The Results Marketing Budget Reduced By 50%
• Conversion Rate Grew By 10%
• Facebook Ads Funnel Increased Conversion By 30%
• Average Sales Price Increased By 15%
• Implemented HubSpot To Fully Cover Their Needs
• Are Able To Collect And Analyze Better User/Customer Data

Quote from the Client

"We ran our daily campaigns knowing deep down that we were wasting money without being able to prove it to them. After Hyper Warp Speed concluded its implementation and consulting, everything changed. Everything is now data-proven, backed, and irrefutable. And even better, there was a real and significant impact on the company’s bottom line. Now, it’s only a matter of looking at the data, making one or two right choices daily, and that’s it."