Assess Your Website Performance With Free HubSpot Website Grader
September 5, 2022
A website is often the first contact between a business and its target audience. The official website of your business allows your prospects and customers to understand your services and brand better. It also helps you generate valuable leads that can be nurtured and converted into loyal customers.
Building a quality website is essential to get the traction you are looking for and drive engagement. This is why more and more businesses are resorting to website analysis tools that help them assess their sites and enhance their overall performance.
HubSpot’s
free website grader
is a significant addition to the tools that help you make a thorough assessment of your website.
What Is The Free HubSpot Website Grader?
HubSpot website grader is a
free website analysis tool
by HubSpot that helps you assess your website and identify the issues with the same. The website testing tool is free of cost and provides valuable insights into your site's performance. It also gives you personalized recommendations to improve your website performance and attain your business objectives.
One of the most significant benefits of HubSpot’s website grader is that it is not limited to HubSpot websites. So even if you have built your website outside the realm of HubSpot, the tool helps you assess your site and make necessary amends to improve its performance.
For analyzing the performance of your website, all you need to do is add the URL of your website to the tool along with the email address on which you want the detailed report. The device will then study your website and provide an in-depth analysis.
The free HubSpot website grader considers four major parameters while analyzing your website – Website Performance, Search Engine Optimization, Mobile Optimization, and Security.
Let us look at these factors that affect the website analysis of HubSpot’s website grader.
Website Performance
This is the parameter that involves the assessment of the overall functionality of your website. It considers factors ranging from the size of your pages to the loading speed while making the assessment.
Here are the factors that affect the performance of your website and are measured by the tool while assessing your site:
Page Size
The size of your web pages affects the overall loading speed of your website. The smaller a page is, the faster it is to load. Larger pages often take more time to load, resulting in high bounce rates as visitors do not like waiting for the pages to load for too long.
Browser Caching
Browser caching is the process of storing resources on web servers temporarily. This increases the loading speed of your website. Conversely, not allowing browser caching often makes your page load slower, making the visitors leave the site too soon.
Page Requests
A page request or an HTTP request occurs when a browser sends a request to your website's server to display the site's contents. More page requests tend to reduce the loading speed of your website. You can minimize page requests by combining files.
Page Redirects
Page redirects make visitors leave a particular page and visit a different page or a site. Therefore, it is crucial to keep minimum page redirects on your website to reduce bounce rates and increase the loading speed of your site.
Size Of The Images
The size of the images added to your website adds to the overall size of your web pages. However, posting larger images to your site would reduce its loading speed. Therefore, optimizing your images before they are added to your website is advisable.
JavaScript and CSS
The website grader also analyzes the JavaScript and CSS codes used for building your website. Minified codes improve the speed and performance of your website.
Search Engine Optimization
Search engine optimization (SEO) is optimizing your website to rank it high on the search engine results pages (SERPs). Effective SEO makes your website more discoverable on the internet and gives you the traction you want.
The free HubSpot website grader makes sure that your website is in sync with the recommended SEO guidelines to make it rank better on the SERPs when your target audience searches.
Here are the factors the tool takes into consideration while analyzing your website for SEO:
Indexing
Before your website is ranked on the search engine results pages, it needs to be indexed by the concerned search engine. Therefore, every page of your website needs to be indexed well to obtain a higher rank on the SERPs. Once your website is indexed, the search engine crawlers locate it whenever internet users do searches.
Meta Description
A meta description is a dedicated HTML element that provides internet users with a web page summary. The preview text you see next to a web page when it appears on the SERPs. Your website's lack of a meta description makes it less likely to rank.
Content Plugins
Using content plugins like Flash makes it difficult for search engines to scan and understand the content of your website. This affects your website’s rank on the SERPs.
Description Text
Along with the content of your website's body, optimizing the description text is essential. For example, if you are redirecting your visitors to an eBook with the help of a link, the description text for the link should be more meaningful. Instead of simply putting “Click Here” as the text, adding text like “Here Is Your eBook” would impress the search engine as it makes the link more meaningful.
Mobile Optimization
In 2022, every website needs to be optimized for mobile devices. The free HubSpot website grader checks how optimized your website is for working on mobile devices.
Here are the key factors the tool takes into consideration while assessing this parameter:
Font Size
For comfortable reading on mobile screens, keeping the font size to 16 pixels or more is advisable.
Clickable Elements
It is vital for clickable elements like CTAs, links, and other buttons to be big enough to appear clearly to mobile users.
Responsiveness
The responsiveness of your website helps the tool analyze how effective it would be when loaded on a mobile device.
Security
Finally, the
free website grader
by HubSpot would analyze how secure your website is to protect it from hackers, data leaks, unauthorized access, and other relevant cyberattacks.
Here are the two critical factors analyzed by the tool while looking into the security of your website:
SSL Certificate
Having an SSL (secure socket layer) certificate makes your website secure and difficult to be hacked. Moreover, Google prefers sites with an SSL certificate while ranking them on its SERPs.
JavaScript Libraries
To keep your website secure, it is essential to have up-to-date JavaScript libraries. Outdated JavaScript libraries make your site highly vulnerable and susceptible to hackers.
The Final Word
These were the significant parameters taken into consideration by the free HubSpot website grader while analyzing your website. This tool helps you conduct a health check-up for your website and enhance its overall performance to obtain the intended results.
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