20 Reasons Why You Should Use HubSpot

In the age of digitization, it is important for businesses operating on all scales to implement a robust CRM solution to thrive in the market. HubSpot is an inbound CRM platform that helps organizations around the world streamline their marketing and sales processes. 
Right from converting leads and nurturing them to creating and managing targeted marketing campaigns, HubSpot helps you provide personalized services to your customers and get the traction you are looking for. 

1. Free Basic Edition

One of the biggest benefits of HubSpot is that it offers its basic edition to users for free. While Salesforce Marketing Cloud would require you to pay $25/user/month to get started, you can get on the CRM bandwagon with HubSpot for free.
With HubSpot, you can avail yourself of an array of different free features, including contact management, company insights, website activities, reporting dashboards, and more. 
2. Easy To Use

You do not need to possess high-end technical, coding, and programming expertise to work on HubSpot. The CRM platform provides you with a UI that is simple to understand and easy to use. Even if you have members in your team who are not too tech-savvy, they wouldn’t find it difficult working on HubSpot. 
3. Seamless Content Creation

With HubSpot Marketing Hub, you can create, publish, and share content on multiple platforms to market offerings the right way. While marketing solutions like Marketo require developer experience to customize the creation of landing pages and other forms of content, HubSpot makes it simple for marketers to spread their word far and wide. 
4. A Centralized Platform
HubSpot is an all-in-one solution that caters to your marketing, sales, and CMS needs. While Marketo requires code-based integration to handle multiple businesses processes under a single umbrella, HubSpot gets the work done without the need to write a single line of code.
5. Getting Trained With HubSpot Academy

In the case of most CRM platforms around the world, you are provided with a bulky user guide, a few blogs, and a YouTube channel with generic content. Despite being simple to use, HubSpot provides users with a library of online courses called HubSpot Academy. Here, you can understand the nitty-gritty details about the CRM platform and obtain tips to use HubSpot for enhancing your business processes. 
6. Collaboration Of Sales And Marketing Processes

CRM platforms like Salesforce require you to subscribe to different products (Sales Cloud and Marketing Cloud) for handling your sales and marketing processes. This often leads to data silos and disrupts the uniformity of your business processes. 
On the other hand, HubSpot helps your marketing and sales teams to collaborate using a single unified platform. While your marketing staff would work on generating leads and persuading them to make purchases, your sales reps would focus on closing the same deals on the centralized platform. HubSpot ensures that every member of your sales and marketing teams is on the same page. 
7. Task Automation

HubSpot allows you to streamline your business processes by helping you automate repetitive tasks such as sending scheduled emails, making data entries, and more. This helps your marketing and sales professionals save a lot of time that can be utilized in more productive areas. Right from generating automated email responses to sending confirmation messages to clients, HubSpot offers simple and seamless task automation to all its users. 
8. Creating Automated Workflows

Workflow automation plays a key role in driving digitization within your organization. It allows you to organize your business processes and establish a stabilized chain of command. With HubSpot, you can create automated sales, marketing, and customer service workflows. Whatever task you are willing to perform, all you need to do is fill an existing template and the platform would deploy the concerned task to the right user. 

9. Task Management

In the case of most CRM platforms, users are required to integrate with third-party applications to avail themselves of task management features. HubSpot allows seamless task management within the same platform by allowing users to prioritize the tasks to be completed and getting an overview of all ongoing tasks within the organization. Moreover, the platform helps you set due dates for specific tasks, verify the progress of tasks, and categorize resources specific to the tasks at hand. 

10. Segmenting Contacts

In 2022, personalization is very important for performing almost every marketing and sales process within an organization. When you create a campaign or reach out to a prospect, it is important to be well-versed with their needs and preferences. 
HubSpot CMR helps you segment the contacts stored within your system based on their activities, likes, and preferences. This helps understand the individual requirements of each of your prospects/customers and engage with them accordingly. 
11. Personalized Communication

Customers today are no longer satisfied with generic messaging. They need to be approached by businesses as if they are the only customers catered to them. HubSpot allows you to create personalized buying journeys for each of your customers. This helps you understand their pain points and tailor your services based on their specific requirements. Right from sending personalized emails/text messages on birthdays to providing personalized discounts to specific customers, HubSpot helps you personalize your services to suit the needs of your customers. 
12. Tracking Engagement History

Especially while getting their issues resolved, customers often find themselves telling the same story to different professionals and agents before the problem is resolved. This affects the relationship customers share with an organization. HubSpot eliminates issues like these from arising by tracking the history of engagement with your customers. 
Irrespective of the channel through which a customer was contacted, the CRM platform would record the details of every transaction in a way that helps every professional follow up with the concerned customer until their issue is resolved. 
13. Personalized Support

Some of the biggest CRM players in the market like Salesforce receive criticism due to the lack of in-build support provided to users. This makes businesses take the help of specialized Salesforce professionals to obtain personalized support. With HubSpot, you don’t need to go anywhere to obtain seamless and personalized support. 
The customer service teams of HubSpot are available to everyone and provide prompt resolutions to every issue. The phone and email support are offered to HubSpot Pro and Enterprise customers at no additional charge. Moreover, with HubSpot Academy, you have answers to almost every question right at your fingertips. 
For enhanced support, you can always reach out to professional HubSpot technical consultants and HubSpot consulting agencies.
14. Easy Import Of Contacts

If you are planning to switch from a different CRM platform to HubSpot, you need not worry about anything as the platform allows you to import all your data within a few simple clicks. As long as you have a list of accurate contacts with you, you can import them to your HubSpot database in no time. Moreover, HubSpot allows you to create custom properties to match the setup of your company.
15. Seamless Integration With Existing Software
If you are already using software services or applications that fall outside the purview of HubSpot, the platform allows you to integrate with the same without facing any hassles. Right from WordPress and Gmail to Shopify and PayPal, you can rest assured that most software services can be readily synced with HubSpot. 
16. Automated Data Collection
Naturally, all your marketing and sales processes revolve around data management. By implementing HubSpot within your organization, you can let the platform capture and store relevant data every time a customer visits your landing page, makes specific searches, visits different webpages, adds specific items to their cart/wish list, engage with your social media posts, or perform any activity that is important from a marketing and sales perspective. 
17. Customizing Dashboards
Every business has its own preferences when it comes to viewing dashboards for keeping track of its processes. HubSpot helps users customize their dashboards in a way that the data displayed to them makes the most sense. 
18. Effective Conversations
HubSpot provides you with a dedicated conversation tool that allows users to reply to the messages sent by customers and prospects across multiple platforms, including email, social media, chat boxes, etc. All these messages are gathered in a single inbox to make it easier for your team to engage with your customers.
19. Free Helpdesk And Ticketing System
HubSpot offers its users a free help desk and ticketing system where your customers can raise tickets for getting their queries answered and issues resolved. 
20. Getting Future Ready
Finally, one of the biggest reasons why you should implement HubSpot within your organization is that it equips you for the future. The tools and technologies incorporated by HubSpot help you stay in sync with the current tech trends and create your niche in the market. 
While these were 20 of the most important benefits of HubSpot implementation, you can discover many more by getting in touch with the right HubSpot agency and setting up the CRM platform within your organization.