10 Signs You Should Invest In HubSpot
May 7, 2022
Over the last few years, HubSpot has become one of the most sought-after CRM platforms around the world, thanks to its simple UI, cost-effective services, and seamless automation. Living in the age of digitization, more and more businesses are switching to platforms like HubSpot to streamline their sales, marketing, and customer service processes.
However, organizations often find it difficult to ascertain the right time for them to make the switch. Implementing a new CRM platform is a fairly big decision and needs to be thought about before execution. People often assume that a single inefficient sales process or a minor marketing hurdle can lead to companies switching to HubSpot. That is certainly not the case. It is important to identify a few major signs that call for a much-needed change.
Here are 10 signs that are ideal to make you invest in HubSpot:
1. Your CRM Platform Is Outdated And Inefficient
Gone are the days when businesses preferred using traditional approaches and manual ways of handling their customer records. Older CRM platforms are no longer efficient in catering to customers in 2022 as they lack features like process automation, high security, and centralization.
If you have been using an outdated CRM platform for years and it has started showing signs of incompetency, it is certainly time to switch to HubSpot. Hanging on to the same old platform would not only affect your sales but also hamper the relationships you have built with your customers.
Businesses (especially SMEs) often resist change because they are not willing to spend more on implementing new solutions. Moreover, they are often under the impression that their ongoing CRM platform is good enough to help them sustain themselves in the market. However, looking at the evolving needs of customers across the globe and the speed at which new tech trends are emerging, it is safe to say that conventional CRM platforms will become obsolete in no time.
Older CRM solutions rarely allow you to improve productivity and optimize technology to give you the traction you are looking for. While using an outdated CRM solution, you may find yourself in the midst of situations like:
- Difficulty in integrating with suitable third-party applications
- Slow implementation of changes that matter
- Lack of necessary add-ons
- Security issues
- Lack of suitable upgrades
2. The Top Management Does Not Have Real-time Access To Sales Pipeline
A sales pipeline is an integral part of the CRM platform when it comes to managing sales. It allows your sales reps to generate leads, add them to the pipeline, and nurture them until they convert into customers. However, it is important for the top management to have real-time access to sales pipelines to assess the performance of their teams.
As a manager, you need to be up to date with the following information:
- The revenue your sales team is likely to generate by the end of the month
- Number of deals with proposals that need to be signed
- Number of stalled deals in the pipeline
- The activities taking up a large chunk of the sales team’s time
While the top management does not have anyone to report to the executives need to stay informed about the marketing and sales processes being carried out on a daily basis. If you do not have real-time access to these analytics and have to rely on the reports brought to you at the end of every month, you should consider switching to HubSpot CRM.
HubSpot provides everyone working within an organization with real-time access to the sales pipeline and the activities carried out within the same. Advanced reports and dashboards help the top management be aware of the day-to-day tasks performed by the teams and make important business decisions.
3. You Are Not Getting Valuable Insights From Your Database
While it is important for the top management to have access to the sales pipeline and other data points, it is also important for the users to obtain valuable insights from the CRM database. In 2022, simply managing contacts and leads is not enough. A CRM solution should be equipped with the right tools to provide data-driven insights to users.
If your current CRM platform is not giving you such information, it is adding little value to your business processes and you need to make a switch to HubSpot right away. HubSpot CRM scan all your records, analyzes them, and provides you with insights about the sources your leads are coming from, the ROI you earned over the last month, the success rate of your sales/marketing professionals, and much more.
These insights help users understand their flaws and reinforce their strengths. It also provides the top management with a snapshot of the company’s performance over a period of time. This helps an organization minimize risks and maximize the revenue to be driven home.
4. Your Deals Are Limited To Emails And Excel Sheets
If you have not implemented any CRM platform yet and all your deals are limited to the emails and Excel sheets in your inbox, you may need to switch to HubSpot to streamline your business processes.
When you operate purely out of your business email account while catering to your customers, your team is bound to face the following issues:
- Difficulty in following up with prospects
- Difficulty in keeping track of when the prospects/customers were approached
- Difficulty in ascertaining if a prospect has opened an email
- Difficulty in segregating emails to be created and sent
- Difficulty in sending personalized bulk emails
With HubSpot, you are provided with seamless email automation that helps you keep track of all your deals from a centralized platform, manage follow-ups, and automate a range of different processes to increase your turnover time.
5. Your Sales Team Needs Website Intel
Websites are quickly becoming primary sources for generating leads and obtaining valuable data about the needs and preferences of prospects/customers. If your sales team is not able to understand what your website visitors are doing, you need a solution like HubSpot to provide them with all relevant details about the same.
From the pages visited and questions asked to the searches made on your website, HubSpot CRM keeps track of all the actions carried out by the visitors on your website. This allows your sales team to understand the needs and preferences of your prospects and tailor their services accordingly.
6. You Use Different CRM Platforms For Sales And Marketing
Sales and marking are getting increasingly interdependent as the same lead/customer often passes through both the departments over time. Having your sales and marketing teams work on different CRM platforms would only lead to data silos, unnecessary delays, and confusion.
Instead, investing in HubSpot would help you manage your sales and marketing processes under the same umbrella. This helps you keep your records in perfect sync and maintain consistency across the board.
7. You Are Facing Integration Issues
While implementing CRM platforms, organizations often face issues like reaching API call limits and errors in property mapping. This may stall or hamper your business processes. Although these issues are not too difficult to resolve, they often take a lot of time and may require you to seek professional help.
If you are not restricted by industry regulations or have your CRM solution bound to a dedicated SaaS offering, implementing HubSpot would eliminate all these issues. There is no need for integration here as HubSpot is linked to the HubSpot marketing platform.
8. Your Marketing Team Is Not Able To Report How Their Activities Affect Revenue
While sales and revenue have a direct connection, it is often difficult for a marketing team to report precisely how their activities affect the revenue earned by an organization. If your marketing professionals are facing similar issues, it is advisable to switch to HubSpot CRM.
HubSpot provides users with powerful reporting tools that track every task performed by marketing professionals. These tools allow your marketing team to draw parallels between their processes and the revenue earned by the organization they work in. Moreover, the CRM platform allows marketers to gather all relevant information onto a centralized platform.
9. Your Sales Reps Juggle Between Multiple Tools
To enhance their processes, sales reps often juggle multiple tools that help them schedule meetings, send emails, conduct video conferences, and perform a range of other activities. Instead of switching between different platforms for undertaking specific sales processes, HubSpot allows your sales team to integrate with a number of different tools for enhanced productivity.
10. You Need To Get Future-ready
Looking at the speed at which new technology trends are emerging and digitization is being driven across the board, it has become important for businesses to get equipped for the future. If you think you need to become future-ready and tackle hurdles that may come your way, implementing HubSpot would provide you with tools that are in sync with the current tech trends in the market.
The Final Word
These were some of the major signs that indicate the need to implement HubSpot within your organization. Investing in HubSpot would help you get on the digital bandwagon and create your niche in the market you operate in.
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