Why choose HubSpot over Mailchimp? | Hyper Warp Speed
HubSpot is a better email marketing platform than MailChimp because it offers more features, better automation and higher deliverability rates.
Higher deliverability rates
Higher deliverability rates. HubSpot has a higher deliverability rate than MailChimp, which means that more of your emails will reach the inbox. Deliverability rates vary by industry and country, but they're also affected by ISPs (internet service providers). For example, Gmail has some of the highest deliverability rates in the world because it's so strict about what goes into its users' inboxes. If you use HubSpot's ESP or CRM platform for managing your email campaigns, then you'll have access to analytics and reporting tools that help you track how many people are opening your emails--and where they're coming from!
Better segmentation
Segmentation is the act of dividing your audience into groups based on common characteristics.
HubSpot allows you to segment based on many different criteria, such as:
- Location (local or global)
- Keyword(s) used in the signup form (so you can send out targeted emails)
- Last campaign they opened (so you know who's interested in what)
Better automation features
If you're looking for more robust automation features, HubSpot is the way to go. With HubSpot's automation tools you can:
- Create more complex automations and sequences that allow you to send emails based on a trigger or action (like when someone signs up for your newsletter). For example, you can create an email sequence that automatically sends out three emails over the course of a week once someone signs up for your daily deal site.
- Use multiple triggers (e.g., signup and unsubscribe) and actions (e.g., send an email). MailChimp only allows one trigger per campaign--you have no control over which action happens after each trigger occurs.
- Use advanced filters when deciding which subscribers receive what messages within a campaign--for example, filter by location so users who live in New York City get different content than those who live elsewhere in America or abroad altogether!
A more robust platform
- HubSpot has a larger feature set than MailChimp.
- HubSpot has more robust analytics, reporting and automation capabilities.
- The user interface (UI) is much better on HubSpot than it is on Mailchimp.
- With HubSpot you can create landing pages, forms and surveys which are not available on Mailchimp or any other email service provider (ESP). This allows you to capture leads from your website directly into the CRM platform so that they can be tracked over time through marketing campaigns or sales efforts.
More efficient reporting tools
MailChimp's reporting tools are good, but HubSpot's are better. The reports in HubSpot are more intuitive and easier to use, which makes it easier for you to get the information you need at a glance. They're also interactive--you can see how many people clicked on links or viewed emails, and even drill down into specific segments of your list if you'd like.
The reports also contain more details than MailChimp's: You can see how many times an email was opened by each recipient; what links they clicked on; whether they opened an HTML or text version of an email; whether they were shopping cart abandonment emails (or any other type); where in the world recipients were when they opened their messages...and so much more!
Plus, these reports are customizable so that they work best with your business processes rather than just being generic templates that don't account for individual needs like CRM integration or custom segmentation rules within Salesforce etc., which means less time spent fiddling around with them until something works correctly - instead just focus on using them efficiently once set up correctly!
HubSpot is a better email marketing platform than MailChimp because it offers more features, better automation and higher deliverability rates.
HubSpot is a better email marketing platform than MailChimp because it offers more features, better automation and higher deliverability rates.- More features: HubSpot has more tools to help you build your customer base and sales funnel. These include landing pages that allow you to create custom forms for your website or blog; social media management tools that allow you to schedule posts across multiple platforms; analytics so that you can see what content is most popular with your audience; and lead scoring so that leads are automatically assigned scores based on their level of engagement with your company's content (i.e., how many times they've clicked on something).
- Better automation: With HubSpot, marketers can set up automated emails based on trigger events such as when someone subscribes or un-subscribes from an email list or purchases something from an eCommerce store. This makes it easier for businesses who want their customers' attention without having too much manual work involved in sending out emails every time something happens within their business model (which also helps reduce costs).
Conclusion
HubSpot is a better email marketing platform than MailChimp because it offers more features, better automation and higher deliverability rates.
Featured Resources
Check Our Latest Resources
