Higher deliverability rates. HubSpot has a higher deliverability rate than MailChimp, which means that more of your emails will reach the inbox. Deliverability rates vary by industry and country, but they're also affected by ISPs (internet service providers). For example, Gmail has some of the highest deliverability rates in the world because it's so strict about what goes into its users' inboxes. If you use HubSpot's ESP or CRM platform for managing your email campaigns, then you'll have access to analytics and reporting tools that help you track how many people are opening your emails--and where they're coming from!
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